01User loopHow players earn and spend LifePoints

Healthy habits, rewarded.

Livcoin turns small healthy actions into rewards, with a personalized, fun way to discover and redeem them instantly.

Open the demo See how it works

The demo uses simulated data.

How it works

Pick a small habit.

Water, steps, breathing, stretching, fresh food and sleep. One small task at a time.

Then do it.

A habit can feel like a small game. Here, each slow breath out lifts the gull toward the lights, and each breath in lets it glide down.

Earn LifePoints.

Finish a task and the coins fly in. Effort is the only way to earn LP.

Earn where you already are.

Connect Strava, Apple Health, Garmin, Fitbit, Lumosity and the other apps you love. A run, a ride, a brain game, a good night's sleep: each one earns LifePoints, from wherever you like to spend your time.

Spend them on offers.

A full-screen feed of video offers, matched to what each person likes.

Ask Sunny what's next.

The best offer for right now, and how many tasks the next one takes.

Watch yourself
get stronger.

Your water, steps, sleep and breathing, charted week over week. Three times the steps since your first month? That's you. Friends on the leaderboard keep it fun.

The Livcoin Habits screen on the boardwalk backdrop after a Take a walk task is done: 63 LP, 8 of 27 tasks today, and the next walk task ready. The Livcoin Habits screen: today's progress ring with a streak and level, six colorful habit tasks, each with its next small step, the LifePoints it earns and a Start or Done button. A Breathe slowly session in progress: a timer ring at 0:51, the cue Breathe out, and a note that points are added when the timer ends. The Discover feed on MONOPOLY GO!: official footage of the game board under a clear glass panel, 50 dice rolls for 30 LP and a Redeem button. Sunny's offer advisor: 63 LP now, three best next offers with when each one unlocks, and a Talk to Sunny button. The Profile screen: the player's live avatar on the boardwalk, today's progress per habit around it (sleep, water, stretch, breathe, food, steps), 30% of today and an 18-day streak.

Connected apps

Earn from the apps you already use.

  • SStravaMorning run · 5.2 km+8 LP
  • HApple Health8,430 steps · 7 h 40 m sleep+6 LP
  • GGarminRide · 42 min+5 LP
  • FFitbitActive zone · 28 min+4 LP
  • LLumosityBrain workout · 3 games+3 LP
  • +Add an appPeloton, Oura, Elevate, Headspace and more

Earned today from your apps26 LP

Why Livcoin

More than steps.

Six kinds of healthy habits earn LifePoints: nutrition, sleep, exercise, mental, recovery and hydration. Each one is a real task from the app.

  • Nutrition

    Snap a meal, get it logged

    +10 LP

  • Sleep

    Your sleep score, every morning

    +10 LP

  • Exercise

    Steps synced from Apple Health

    +7 LP

  • Mental

    A guided breathing climb

    +10 LP

  • Recovery

    Stretch with the coach

    +15 LP

  • Hydration

    Slide to log a glass

    +5 LP

02Business loopHow partners reach them and pay only for results

Earned rewards = Higher intent.

We connect brands with people building healthier lives: playable game ads and real‑world rewards, shown at the moment they matter, paid only when someone taps through.

See how it works

Step 1 of 6

Your offers, your rules.

Set the reward for new, active and returning players. We bring it to life as a ready-to-run offer, creative included.

Step 2 of 6

Ads they can play.

A playable ad: not a video, but a few seconds of the real game, right in the feed. They feel it, they see their LifePoints next to the price of the pack, and the game they just enjoyed is one tap away. Try the one on the phone.

Step 3 of 6

The right offer. The right moment.

After a run, a protein shake. After a good night's sleep, a game to unwind with. Hungry at noon, a lunch deal. Livcoin knows what they just did. A social feed only knows they opened it.

Step 4 of 6

Pay only for the tap-through.

Plays inside the feed are free. You pay when someone taps into your game: one rate when the app is already on their phone, another for a new install. Nothing for impressions.

Step 5 of 6

We make the ads work.

You give us your best offers, real value for our users. We build the playable ad, test it in the feed, cut what doesn't land and change what might. The one on the phone is round three. You don't pay for any of it, and your team's time stays on the game.

Step 6 of 6

The loop keeps them coming back.

They earned the LifePoints, so spending them on you feels like a prize, not an ad. Fresh offers keep people scrolling back to Livcoin, and back to you.

The Livcoin Habits screen with today's habit tasks. A partner's offer rules: one game, three audiences, three different offers for the same 100 LP. A Bingo Blitz offer in the Livcoin feed: 25 bingo credits for 30 LP.
Livcoin85 LP

Slotomania

1,000,000 coins

30 LPOpen in app

Different players. Different offers.

The publisher sets the audiences and reward terms. Livcoin matches players with the relevant offer.

  • New player

    100 LP150 dice rolls

  • Active player

    100 LP50 dice rolls

  • Lapsed/returning player

    100 LP200 dice rolls

30+ years of experience across wellness, gaming and growth

  • Daniel de Castro

    Co-Founder and CEO

    Scaled MAËLYS to $150M+ in annual D2C sales, bringing deep expertise in growth, operations, and finance - and a lifelong mission to extend human healthspan.

    MAËLYS Reichman University 669

  • Afik Kaniel

    Co-Founder and CPO

    Gamification expert with 8 years in gaming product & monetization. Specializes in behavioral psychology and driving users to action.

    Playtika PLAYSTUDIOS amp 504 The Open University of Israel

  • Uri Manor

    Co-Founder and CSO

    MD from Tel Aviv University, MPH from Harvard. Internist at Sheba Medical Center, combining patient-level care with system-level thinking.

    Sheba Tel HaShomer Harvard Tel Aviv University 669 Breeoot

See it for yourself.

Walk the full loop: finish a habit task, earn LP and unlock a sample offer.

Open the demo